Let’s face it: sustainability is no longer just “nice to have” — it’s essential. At Gentle Roots, we’re proud to be a sustainable UK skincare brand, creating natural, non-toxic products that are kind to your skin and the planet. But staying eco-friendly in the beauty industry? Oh, it’s no walk in the park. Here’s a peek behind the scenes at how we make it work (most of the time!) and what drives us to keep things as green as possible.

No Plastic, Please!

Plastic might be everywhere in the beauty world, but it’s not welcome here. At Gentle Roots, we’ve made a conscious choice to keep our packaging plastic-free wherever possible.

• Our products are packaged in amber glass jars and clear glass bottles, which aren’t just gorgeous but also reusable and recyclable.

• You can repurpose a jar for tiny treasures (hairpins, buttons, even spices!) or simply pop it in the recycling bin for a new life.

• Behind the scenes, our production process also avoids plastic — oils and ingredients are carefully mixed in glass or stainless steel containers instead of plastic tools.

Small swaps add up to a big difference.

The Struggle Is Real: Finding Sustainable Packaging

Here’s the tea: sourcing packaging that’s eco-friendly, functional, and beautiful is hard. The default in the beauty industry is plastic (booo), and when it comes to specialised products like pumps and tubes (hint: some exciting new launches are coming soon!), finding truly sustainable options feels like a never-ending treasure hunt.

We’ve tried it all — some packaging looked perfect but leaked, others were sturdy but didn’t align with our eco-friendly values. Still, we refuse to compromise. For us, sustainability and quality come first, always.

Effortless Sustainability (Well, Sort Of)

On our website, we talk about effortless sustainability, and we mean it. Every Gentle Roots product is designed to help you reduce waste, simplify routines, and buy less.

• Need a face moisturiser, cleanser, and balm? Boom — our Baby Friendly Face & Body Balm ticks all those boxes.

• Want a detox treatment for your face, hair, and body? Enter the Detox Clay Mask.

By creating multifunctional skincare, we help you save time, money, and bathroom space — while making eco-friendly self-care second nature.

Why Sustainability Matters

The beauty industry is one of the biggest contributors to plastic waste, and we’re determined to be part of the solution, not the problem. Choosing reusable and recyclable materials isn’t just a trend for us; it’s in our DNA.

When you support Gentle Roots, you’re choosing to:

• Reduce plastic waste.

• Support a small UK-based sustainable skincare brand.

• Make a real difference with your purchasing power.

We’re proud to be part of a growing movement of eco-friendly UK beauty brands proving that sustainability and luxury can go hand in hand.

Join the Gentle Roots Sustainability Journey

Being eco-friendly isn’t always easy, but it’s worth it. Whether you’re reusing one of our amber jars, starting a skinimalist routine, or simply loving the look of plastic-free packaging on your bathroom shelf, you’re helping create a cleaner, greener future.

We’ll keep experimenting, learning, and improving, because sustainability is a journey — not a destination. And we’re so grateful to have you with us every step of the way.

Stay tuned for exciting new launches (think lip oils, lash serums, and hair oils), and if you’ve got ideas or tips for making beauty more sustainable, slide into our DMs. We’d love to hear from you. 💚